Digital Engagement Manager - 6months - Leeds

Elevate Direct
450.00 - 500.00 GBP Daily
14 Feb 2018
20 Feb 2018
Job Type
Contract Type
Full Time

Digital Engagement Manager - 6months - Leeds - up to GBP500/Day

General Responsibilities

Designs and implements marketing and PR plans which use a range of channels, including stakeholders, press, digital and social media, to deliver effective and innovative communications to multiple audiences

Provides strategic communications colleagues across Digital Group

Builds strong alliances with partners across and beyond DWP (including Internal Comms, HR and other tech organisations' social media teams) to create joined-up strategies and delivery plans

Applies strong campaign management principles and quality control across work, using the GCS OASIS model, including:

o objective-setting: defining how internal and external comms support Digital goals

o insight: building comms on a clear understanding of audience characteristics, barriers and motivations

o strategy: developing insight-driven and imaginative channel plans, messages and creative approaches which reach and resonate with a range of internal and external audiences, securing necessary approvals, managing risk, and ensuring consistency with wider business strategy

o implementation: translating the strategy into an actionable plan

o evaluation: using dashboards and other tools to measure, understand and act on

Manage plans proactively to deliver projects (often delivered concurrently) on time and to budget

Develop the capability of self and team to build an innovative and multi-skilled function

Provide strong and supportive line management

Build strong working relationships with colleagues in partner' Digital functions, providing tailored expert support and constructive challenge, and building capability

Essential Skills

Accomplished comms and/or marketing skills and experience, with significant evidence of successful multi-channel delivery in a low-cost comms environment

Proven ability to create and commission best-in-class content, applying design principles, quality control and ensuring appropriate approvals.

Excellent evidence of strong written and verbal communications

Excellent collaborative skills,

with proven ability to build strong relationships with internal and external partners (resulting in third-party advocacy, brand association or co-delivery of communications)

Evidence of creativity and ability to develop innovative or imaginative approaches to communications

Evidence of successful team and project management skills, with the ability to manage and deliver multiple projects simultaneously


A strong understanding of and interest in digital technology and agile methodology

Accreditation & Qualifications

Professional qualification desirable (eg CIM, CIPR, IoIC, IDM, DMI etc)


Digital Marketing level 4

Consultancy level 5

Technical Specialism level 4

* for IR35 purposes, this role is out of scope*

Has ownership for and drives delivery of specific work priorities (eg by channel or audience), and helps shape strategy. Works collaboratively across peer group within and beyond immediate team to deliver work plan and build capability.

If you match these requirements, please apply in the normal way. Elevate will send you an email, please open, click and action that email and your application will be visible to the hiring organisation directly.